"In 1970, a new sound filled the air in Northern California. It was the new KVIP Christian radio, at 540 on the AM dial. KVIP was more than just a new sound, it was a sound that offered hope and a new life - a new life in Jesus Christ.
From the beginning, KVIP was never intended to be "entertainment," although much of its programming is indeed entertaining. KVIP is a non-profit ministry, dedicated exclusively to a specific purpose: ministry to the people of the body of Christ, as an "arm" of the church, and a tool of evangelism to those who are searching and open to the saving message of the Gospel."
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